Bigger Is Better: Mojiva Debuts Tablet-Only Ad Network, Smartphones Sold Separately

Mojiva, the mobile advertising network, is today opening a new chapter in its bid to carve out a space for itself in the still-young market for mobile advertising: it is launching Mojiva Tab, an ad network aimed at inventory that will only be delivered on tablets. Mojiva, which focuses on display and rich-media ad formats and says its network covers 1.1 billion devices globally representing 8,000 mobile and tablet publishers and apps, will continue to sell inventory on smartphones, but it says that this move makes it the first ad network to focus only on the tablet market -- a sign not only of how pricing for the two formats is diverging, but also of how the tablet market continues to grow and develop its own usage characteristics independent of how smartphones are being used.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/w9WAQ1C1ZcY/

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