japan.internet.com recently published the results of a survey by goo Research into smartphone apps, with the focus of the report being on the number and types of downloads.
Demographics
Between the 7th and 9th of August 2012 1,076 members of the goo Research online monitor panel completed a private internet-based questionnaire. 53,2% of the sample were male, 16.7% in their teens, 18.2% in their twenties, 21.7% in their thirties, 16.0% in their forties, 15.4% in their fifties, and 12.0% aged sixty or older.
The introduction to the survey mentions a notion I have too, that when there is a choice of a free and a paid version of the same app, it is better to pay just to avoid the in-app advertisements. For my part, I am still to play Angry Birds, and one of the reasons I won?t touch the Android version is that I have heard that the advertisements actually block the gameplay. It?s also worth mentioning that the carrier au by KDDI offers for a reasonable monthly fee all the apps you can download from their own store.
I?ve paid for exactly one app, Paper Camera, when it was on sale for 40 yen last year. All my five or six other downloaded apps are specially chosen not to have any in-game advertisements; if you?re a Sudoku fan, I can most heartily recommend Andoku for all your numerical fun, and QuickPic to replace the pretty useless stock Android gallery app.
Research results
Read more on: app,goo researchFirst of all, 406 people, or 37.7% of the sample, were smartphone users; they were asked the following.
Q1: About how many apps have you downloaded to your main smartphone? Exclude those you have since deleted. (Sample size=406)
10 or less 39.2% 11 to 15 19.7% 16 to 20 12.1% 21 to 30 9.6% 31 to 40 6.2% 41 to 50 3.7% 51 to 60 2.0% 61 to 70 1.7% 71 to 80 0.7% 81 to 90 0.2% 91 to 100 1.0% 101 or more 3.9% Q2: What genres of free apps have you downloaded to your main smartphone? (Sample size=406, multiple answer)
Weather information 59.4% Traffic, public transport information 57.1% Game 56.4% Camera, photos 55.2% News 53.2% SNS-related 50.2% Utility, tool 48.3% Music 39.2% Business, work efficiency 36.0% Dictionary 33.3% Other 3.7% Next, 250 people, or 62.6%, had never downloaded a paid app. Of the 156 people, or 38.4% of the smartphone owners, who had paid for apps, the most common number was just one, 48 people or 11.8%, then 3 at 28 people or 6.9%. These app buyers were asked the following.
Q3: What genres of paid apps have you downloaded to your main smartphone? (Sample size=156, multiple answer)
Game 46.8% Utility, tool 35.9% Business, work efficiency 26.3% Music 19.2% Camera, photos 17.9% Dictionary 17.9% Traffic, public transport information 14.1% SNS-related 7.1% News 5.1% Weather information 5.1% Other 9.0%
Source: http://feedproxy.google.com/~r/WhatJapanThinks/~3/gOT7QTph9fs/
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